Top CRM Software’ for Small Businesses in 2020 : What to Expect in 2020
As CRMs have improved, they have become more sophisticated and integrated with a wider range of business operations. Social media and email integration, for example, have been hallmarks of the Customer Relationship Management evolution. And, with the emergence of artificial intelligence (AI) and machine learning, CRM functionality only continues to grow.
In fact, AI use cases in CRM are expected to increase by more than 250% over the next two years. The top expected use cases for AI include customer segmentation and data modeling, programmatic advertising, media buying and personalization for specific channel experience.
Generally speaking, AI will continue to automate key CRM functions, reducing the need for manual reentry of data and the potential for human error that comes along with it.
In 2020, look for more automation and integration to streamline CRM usage, boost productivity and widen the scope of business operations that CRM tools impact. The developers that tap into these trends in a way that maintains or enhances user experience will be poised for success in the new decade.

This guide includes a comprehensive breakdown of what to look for in a CRM solution, as well as reviews of some of the leading products on the market today. It also includes our best picks of CRM software that stood out from the crowd.
To help you find the right CRM software, we researched and analyzed dozens of options. Here is a roundup of our 2020 best picks for CRM software and an explanation of how we chose them.
Salesforce
Salesforce is an all-in-one, cloud-based solution that has everything you need in