Arbitrage

Complete Guide to Redirect and Pop-Up Traffic Arbitrage

Arbitrage, traffic /

How to Deal with Redirect Traffic?

This guide is an attempt to provide a structured guide with tips on usage of redirect and pop-up traffic.
Let’s make definitions clear at first:
Pop Up –  window with call-to-action that is opened in browser after specific user’s action or at specific moment.
Redirect – user being transferred to another website from the website he has intended to visit (usually is used for mobile traffic).
In general, both of the sources usually deliver low quality traffic with many bot generated activity. So one has to be very careful using this kind of traffic, as most of the advertisers have strict demands to the traffic sources.
It can seem that it is easy to work with such type of traffic as it is very cheap, on the other hand it can be rather tricky. It is all because of the necessity to divide profitable traffic from bots, and once you learn how to work with this traffic, you will be able to get thousands of leads for low price.

Get Reliable VPS for your landing page

You need reliable host, which is capable to take out tons of trash traffic and avoid fails. You need to decide how much traffic there will be, to calculate the load and define your main geo. For example: Indonesia, India usually provide lots of low quality and cheap traffic, however, it would be a bad idea to take their cheap VPS.
Nevertheless, you still need to choose a server or CDN service close to the target geo to provide the highest load speed. For example, if the traffic goes from Asia, you need to take the server in Singapore; if you need the traffic from EU, take the server in Netherlands/Germany, and so forth.

Fast Load Speed

You need to make sure page loads as fast as possible, as this is one of the main factors affecting your campaign success. Always make sure you use an optimized code.

Tracking

You need proper tracking solution, as it is very important to derive white-route source of traffic from the grey-route one, especially if you work on several offers simultaneously. It is better to use SaaS solutions that deal with self-host ones, especially if you are a beginner.

Bot generated traffic

You should eliminate bot traffic if you want to succeed using redirect and pop-up traffic. And the best way to do this is to consider CTR parameters. If it is too low or even a zero one, you need to get rid of the traffic source immediately.
As you can see, it is rather easy, also can seem a routine work. You do not need to waste much on bot traffic; just test the source; if there are 50 hits and CTR still makes 0%, the traffic is likely to be useless for your campaign.

Always Keep Testing

You need to test new traffic sources constantly, as you never really know which one will bring profit. Of course it demands some additional budget, but that is not so much – usually one or two proper traffic sources found can cover expenses on testing of 20-30 poor traffic sources.

Additional monetization

When it comes to pop-up and redirect, there should be more than one conversion actions per call-to-action. For example, you should find the ways to earn even when user presses the Back button.
Here are some options you can use:
  • when user presses Back button, he should be redirected to the same page until he is converted;
  • redirect users to another websites (this traffic can be sold, as some networks buy it)
Of course, this is not a white traffic arbitrage tactics, and you should think twice before using it. The best choice would be to make sure the advertiser or CPA you work with is not against such approaches, as, otherwise, you can get banned from the network and lose everything you have earned.

To Sum Up

Redirect and pop-up traffic are usually used for offers that allow getting low quality traffic, so it would be a bad idea to use the prescribed above tips for offers that demand completely “white” traffic.
However, that does not mean that affiliate marketer should not use these methods; it is one’s obligation to find different cheap traffic sources to convert those in leads, and most of CPA networks and advertisers understand that. The main thing you should consider is that it is always better to put your cards on the table, when you are going to use these methods.

Targeting Basics for Traffic Arbitrage guide

Arbitrage /

Efficient Targeting for Traffic Arbitrage

When it comes to traffic arbitrage, campaign targeting is about defining parameters that allow you to reach an audience that responds best to the product you promote. Targeting parameters may include:
  • origin
  • operating system
  • age
  • sex,
Usually affiliate marketer targets campaigns, based on relevant statistics, collected in advance, which allows increasing campaign ROI.

Review of Targeting in Affiliate Marketing

When it comes to affiliate marketing, the network you work with is always interested in providing you with the best tools and the most current information about potential clients’ preferences. Different networks will offer different targeting options including different characteristics.
However, for the majority, targeting always consists in determination of the same parameters as, for example, the country, device used, the browser, an operating system, etc.
Skilled marketers usually work with detailed targeting, narrowing target audience to the minimum. In the meantime, beginners study on wider target audience.

Advanced Targeting Tips for Affiliate Marketer

In general, there are two types of targeting:
  • by technical parameters
  • by marketing parameters
When it comes to marketing parameters you need to consider things like age, sex, preferences, and etc.
And that is what worked for marketers and advertisers previously. But now, when there are so many devices and different sources of traffic, you need to consider technical parameters as well:
  • type of device used (desktop, smartphone, tablet)
  • type of connection (Wi-Fi, cable, 2G/3G/4G)
  • operating system (Windows, Android, Symbian, iOS)
As for the affiliate marketers, the technical parameters today are of more value.

Type of Connection

It is important, when you choose the type of content to use. Video goes bad for mobile connection, and you need to optimize data you publish to provide fast load.
Moreover, some offers go well only for those who use Wi-Fi connection, so this parameter should be adjust to the launch of campaign.

Operating Systems and Devices

Campaign can be aimed at certain operating systems and devices, which gives you more control over an audience that, in the end result, sees your announcement.
Most often, the bigger amount of traffic is driven by Android devices users. However, iOS users show more interest in premium products.
Considering this fact, you need to check volumes and results of each OS to decide which of them will suit you the most in every particular campaign.
Users use different devices to access the network, but most of mobile users are connected via cell phones. However, it does not mean that you need to be limited only to traffic coming from smartphones.

Languages

Targeting by languages allows you to filter users depending on language they use.
This function is especially useful for those countries in which the population speaks few languages.
For example, if you want to start a campaign in Belgium. Residents of Belgium speak Dutch, French, German and Flemish languages.
How to sort out traffic in this case?
You can create different campaigns targeting each of languages, and use creatives for each language that will definitely raise CTR and coefficient of conversion.

Dayparting

Dayparting allows you to choose certain time of day, in which your campaign will be active, and to establish the time zone. This especially valuable if you need to promote delivery service or something like that.
You can choose the hours, in which you get the most profit, and to target only specific periods of time, thus reducing costs of traffic.

Websites

Targeting by websites will give you chance to place your ad on the most productive websites.
You need to create a whitelist of resources that really interest the target audience, and make sure you place your ads there. It is routine and hard work, however, as a result, it always brings back what you have wasted.

Keywords

You also can set targeting by keywords. It means that you can choose the words or phrases relating to your campaign to target relevant users. Each keyword will collect traffic from different websites.Do you want to be convinced that your announcement will receive broad coverage? Then use generally used keywords. However, if you want to optimize campaign costs use low-frequency keywords.

Targeting by the IP Range

Many affiliates collect the personal lists of IP addresses, which then help them to improve results, directing advertising only to relevant users. Such targeting can be better than targeting by a specific operator of advertising network.
Where to receive IP ranges?
If you already have campaigns, which have been active for some time, you can receive IPs from your statistics. Just check tracker statistics for IP of your operator. You can also ask the account of the manager to send IP range to you.
Usually advertisers share IP lists with a partner program, and a manager is able to send you a list.
You can also use services of the third parties and buy IP databases, for example, on MaxMind.