traffic

Complete Guide to Redirect and Pop-Up Traffic Arbitrage

Arbitrage, traffic /

How to Deal with Redirect Traffic?

This guide is an attempt to provide a structured guide with tips on usage of redirect and pop-up traffic.
Let’s make definitions clear at first:
Pop Up –  window with call-to-action that is opened in browser after specific user’s action or at specific moment.
Redirect – user being transferred to another website from the website he has intended to visit (usually is used for mobile traffic).
In general, both of the sources usually deliver low quality traffic with many bot generated activity. So one has to be very careful using this kind of traffic, as most of the advertisers have strict demands to the traffic sources.
It can seem that it is easy to work with such type of traffic as it is very cheap, on the other hand it can be rather tricky. It is all because of the necessity to divide profitable traffic from bots, and once you learn how to work with this traffic, you will be able to get thousands of leads for low price.

Get Reliable VPS for your landing page

You need reliable host, which is capable to take out tons of trash traffic and avoid fails. You need to decide how much traffic there will be, to calculate the load and define your main geo. For example: Indonesia, India usually provide lots of low quality and cheap traffic, however, it would be a bad idea to take their cheap VPS.
Nevertheless, you still need to choose a server or CDN service close to the target geo to provide the highest load speed. For example, if the traffic goes from Asia, you need to take the server in Singapore; if you need the traffic from EU, take the server in Netherlands/Germany, and so forth.

Fast Load Speed

You need to make sure page loads as fast as possible, as this is one of the main factors affecting your campaign success. Always make sure you use an optimized code.

Tracking

You need proper tracking solution, as it is very important to derive white-route source of traffic from the grey-route one, especially if you work on several offers simultaneously. It is better to use SaaS solutions that deal with self-host ones, especially if you are a beginner.

Bot generated traffic

You should eliminate bot traffic if you want to succeed using redirect and pop-up traffic. And the best way to do this is to consider CTR parameters. If it is too low or even a zero one, you need to get rid of the traffic source immediately.
As you can see, it is rather easy, also can seem a routine work. You do not need to waste much on bot traffic; just test the source; if there are 50 hits and CTR still makes 0%, the traffic is likely to be useless for your campaign.

Always Keep Testing

You need to test new traffic sources constantly, as you never really know which one will bring profit. Of course it demands some additional budget, but that is not so much – usually one or two proper traffic sources found can cover expenses on testing of 20-30 poor traffic sources.

Additional monetization

When it comes to pop-up and redirect, there should be more than one conversion actions per call-to-action. For example, you should find the ways to earn even when user presses the Back button.
Here are some options you can use:
  • when user presses Back button, he should be redirected to the same page until he is converted;
  • redirect users to another websites (this traffic can be sold, as some networks buy it)
Of course, this is not a white traffic arbitrage tactics, and you should think twice before using it. The best choice would be to make sure the advertiser or CPA you work with is not against such approaches, as, otherwise, you can get banned from the network and lose everything you have earned.

To Sum Up

Redirect and pop-up traffic are usually used for offers that allow getting low quality traffic, so it would be a bad idea to use the prescribed above tips for offers that demand completely “white” traffic.
However, that does not mean that affiliate marketer should not use these methods; it is one’s obligation to find different cheap traffic sources to convert those in leads, and most of CPA networks and advertisers understand that. The main thing you should consider is that it is always better to put your cards on the table, when you are going to use these methods.

How to Get More Organic Traffic in 2021

Organic, traffic /


Almost all the website owners who live in this world want to increase incoming traffic towards their websites. If they can get more traffic, they will be able to increase the sales volume and profits in a convenient manner. Plenty of methods are available for the website owners to increase their visitor count. Some of those methods are successful and have the ability to bring dramatic changes to the website owners. Here are some successful methods that you can follow in order to increase the traffic of your website and experience all the benefits associated with it in the long run.

Search Engine Optimization
You should think about optimizing your website to all the leading search engines out there to increase your traffic. Internet users stick to the first couple of pages on search engine results as well. If you can bring your website to the first few pages in search engine results with some popular and low competition keywords, you will be able to get more unique visitors to your website from every part of the world. Plenty of SEO specialists are there in the world and they help the website owners to get the results that they deserve. You can seek their assistance of such SEO experts and they will do the essentials to optimize your website to the search engines. They will help you to get the website up to the organic traffic search results and enjoy all the benefits that come along with it.
Backlink Building
Building backlinks can also be considered as a great way to improve your traffic. You can make some comments on other websites, along with the link to your website. However, you should be careful enough to add useful comments on those websites in order to avoid spam. If you get flagged as spam, you will be affected with a negative impact. Therefore, make your comments good and useful to get positive results out of website commenting. You can also get in touch with other website owners to create backlinks.
Organize a Contest
If you have the resources to organize a contest, you can organize a one in your website. People always love to get something free of charge for nothing.  Therefore you can organize a contest and offer some freebies to the people who come to your website. You can ask them to recommend or share your link in the social media networks to increase the winning chances. This will indirectly boost your traffic count. You can use an organic traffic analysis tool to monitor the effectiveness. As a result, this can be considered as a great investment done towards the future of your website. Plenty of online directories can be found out there on the Internet and you can submit your link to those directories as well to boost the sales. You can also create separate pages for your website in the social media networks and attract the potential clients with less hassle. The results of all these methods have been proven and any person can think about them to increase traffic.
Guest Post
Guest posting can be considered as another simple and a straightforward method available for you to generate traffic to your website. You just need to be careful enough to guest post on websites that are relevant to your niche. Other websites would not add any value to your website. Guest posting would provide you with the opportunity to get connected with established audiences. However, the websites don’t usually tend to approve guest posts if they don’t meet quality standards. As a result, you will have to make sure that you post a high quality article, which can add value to the website that offers the guest post to you. If you have to pay to get a guest post, you can add it to your organic traffic cost.

Social Media Audience
Social media networks can be considered as one of the best channels available for you to drive organic traffic towards your website. You just need to plan strategically and build the social media audience. The amount that you will have to spend in order to build the social media audience is significantly low, when compared to other traffic generation methods. You can also drive organic traffic from social media networks with no extra cost at all. You just need to think about engaging with the other users on social media. For example, you can simply share or like their posts. Or else, you can initiate a conversation with them. Then you can introduce your brand and the website URL to those users. They would also tend to share the news about your business among their networks. As a result, you will be able to generate traffic towards your website in the long run.

Why Are Push Notifications The Trendiest Ad Format

Push, traffic /
Push notification was first introduced in the ad industry in 2018. Since then they have been a favorite choice to the advertisers. Push notification have made a clear path for itself and it is going to stay for a long time in the industry. 
Blackberry first introduced the push notification service for their mobile users to alert them about new incoming emails in 2003. Back in those days, you couldn’t have push notifications other than in a Blackberry mobile. But time has been since then and now push notification are today’s essential part in online platforms. Many research indicated that the average rate of opt-in push notification was nearly 55% in 2018. Push notification became a part of everyday life and in the media market, it is growing in no time. Every day people are using more money in advertising through push notification. 
Push Notification – Fulfilling an advertiser’s dream
Push notification is not like other ad formats. It is more showing without disturbing your visitor’s user experience. Because these ads are not placed in a place where people get disturbed while using your site. As a result, push notification achieved double CTR than other formats by getting 1.5% CTR for shopping ads on Google sits. 
Push notifications have been acknowledged by numerous advertisers for their capacity to not directly interrupt the user experience, whilst presenting adaptability and necessity to display targeted content at the right time. This is the reason they’ve become so useful for advertisers. When performed perfectly, these native notifications are presented directly to a user’s device. Thus, offering advertisers immediate access to target audiences without any mediators.
But the benefits of push notification does not stop here. The style that push notification follows has created high visibility and reach for every ad. According to research, the push notification has an outstanding 7.8% average reaction rate. Instantly grasping the concentration of users without being interfering, it allows advertisers a system of re-engaging audiences, producing higher engagement and improved click-through rates.
Push Notification – Improving Brand Appreciation
Push Notifications also play a notable role in improving user experiences with brands. Keeping users updated with time-sensitive, well-targeted data can be of excellent advantage considering the unintrusive nature of the tool. Through this the signals don’t feel like ads, rather they’re there to provide clients more data, or to let them know about future promotions or suggestions. Amidst the sea of marketing contest, a kind suggestion works in a great way.
Online ads, commonly, receive a large amount of flak in the modern world. Consumers often share the same experience of the pair of shoes that accompanies them around the internet, which appear to be both interfering and inappropriate as they make an impression on almost every site they enter. But, Push Notifications can oftentimes be of great benefit to users. Though advertisers have to be cautious not to bombard consumers with notifications, last-minute coupons, offers and deals can make a user feel admired by a brand – and can even extend to another touchpoint in a company’s marketing funnel as a result.
This could sound simple, but push notification can enhance a brand’s value and improve its customer’s UI.
Push Notification – A Great Opportunity for Publishers.
Publishers can also benefit from push notification alongside the advertisers. Push notification brings high eCPMs as well as they also offer a range of opportunities with the user-centric ad format. It offers a non-interfering ad experience to website users. Because they can be used adjacent to other ad formats, they also provide easy monetization for publishers. Allowing extra revenue without changing any other active ads.
As the user doesn’t have to be on the publishers’ sites when they are clicking, it increases the publisher’s visitor engagement. Push notification allows a publisher to earn through an alert system without physically placing an ad on the website. 
Push Notification – Absolute visibility
Advanced users are habitual to the abundance of advertising on the Internet. They have produced banner ignorance: subconsciously, they pay no thought to the ads.
The real advantage of push-notifications is they have 100% visibility to visitors. A push notification will pop up on the desktop or mobile screen, so it’ll be impossible for the visitor to ignore or disregard it.
Big companies and global brands are increasingly phasing out of general ads format in favor of push-notifications.
Push Notification – Audience Loyalty
Users have been subscribing to push notification service as they like it. This means they want to receive more alerts. Hence, push-notification is an ad format with a high CTR. Users can choose to stop getting notifications at any time. This privilege of choice enhances the loyalty of visitors.
Push Notification – Re-Engage visitors.
Websites and most apps are using push notification to en-engage with their old visitors. Visitors who turn on push notification always get an alert when there is something new on the website or app. 
It also increases conversion rate. People who visit from push notification do know about the content topic. So, most of the time they purchase something or subscribes, which gradually increases the conversion rate.
Future of push notification
With the growth of data violations, clients are more conscious than ever of problems with online security. There’s a purpose why multi-factor authentication (MFA) is getting a reputation. Websites assist MFAs after a user enters their password. This extra step serves as an extra user verification, typically by asking users to input some sort of symbol. Usually, it’s a one-time use password, facial recognition, thumbprint, or a physical dongle. This additional step blocks breaches and hacking from happening.
One brand-new process for MFA is within push notifications. Websites send a push notification to the mobile device to sync with the account for quick verification. This system doesn’t need code memorization or physical dongles to be safe.
This way visitors can be safe with their data.