Customer Relationship Management In The Retail Industry

Management /

CRM In The Retail Industry

The adage “the customer is king” is an age-old maxim of good business.  Excellent customer service leads to customer retention, which is the lifeline of any successful business.  When the local bookstore knows you by name and can recommend new titles that you are certain to love – that’s good customer relations in action.  When settling a discrepancy in your credit card bill over the phone is a quick, painless affair handled by a courteous customer service rep – that’s excellent customer relationship management.

Enterprises are increasingly treating customer relationships as a valued business resource that needs to be managed, nurtured, and supported by information systems.

Likewise, today’s customers expect consistent, professional service and support with every interaction, through any channel, from anywhere in the world. Combine this expectation for high quality service with an explosion of choices in providers of goods and services, from retail, to banking, to insurance.

In today’s business environment, the renewed interest in customer relationships is due to increasing competition for customers, as well as the widespread realization that customer retention and loyalty is just as important as customer acquisition. Another reason behind this renewed interest is shift in the balance of power from suppliers to customers. Globalization has expanded customer choices by stretching a consumer’s reach across countries.  E-business tools help consumer and business customers evaluate diverse purchase options.

Given the vast choices, customers dissatisfied with their bank, credit card company, or long distance carrier can easily switch to another.

While the quality of a company’s customer service is even more critical to a firm’s success and …

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How to Get More Organic Traffic in 2021

Organic, traffic /


Almost all the website owners who live in this world want to increase incoming traffic towards their websites. If they can get more traffic, they will be able to increase the sales volume and profits in a convenient manner. Plenty of methods are available for the website owners to increase their visitor count. Some of those methods are successful and have the ability to bring dramatic changes to the website owners. Here are some successful methods that you can follow in order to increase the traffic of your website and experience all the benefits associated with it in the long run.

Search Engine Optimization
You should think about optimizing your website to all the leading search engines out there to increase your traffic. Internet users stick to the first couple of pages on search engine results as well. If you can bring your website to the first few pages in search engine results with some popular and low competition keywords, you will be able to get more unique visitors to your website from every part of the world. Plenty of SEO specialists are there in the world and they help the website owners to get the results that they deserve. You can seek their assistance of such SEO experts and they will do the essentials to optimize your website to the search engines. They will help you to get the website up to the organic traffic search results and enjoy all the benefits that come along with it.
Backlink Building
Building backlinks can also be considered as a great way to improve your traffic. You can make some comments on other websites, along with the link to your website. However, you should be careful enough to add useful comments on those websites in order to avoid spam. If you get flagged as spam, you will be affected with a negative impact. Therefore, make your comments good and useful to get positive results out of website commenting. You can also get in touch with other website owners to create backlinks.
Organize a Contest
If you have the resources to organize a contest, you can organize a one in your website. People always love to get something free of charge for nothing.  Therefore you can organize a contest and offer some freebies to the people who come to your website. You can ask them to recommend or share your link in the social media networks to increase the winning chances. This will indirectly boost your traffic count. You can use an organic traffic analysis tool to monitor the effectiveness. As a result, this can be considered as a great investment done towards the future of your website. Plenty of online directories can be found out there on the Internet and you can submit your link to those directories as well to boost the sales. You can also create separate pages for your website in the social media networks and attract the potential clients with less hassle. The results of all these methods have been proven and any person can think about them to increase traffic.
Guest Post
Guest posting can be considered as another simple and a straightforward method available for you to generate traffic to your website. You just need to be careful enough to guest post on websites that are relevant to your niche. Other websites would not add any value to your website. Guest posting would provide you with the opportunity to get connected with established audiences. However, the websites don’t usually tend to approve guest posts if they don’t meet quality standards. As a result, you will have to make sure that you post a high quality article, which can add value to the website that offers the guest post to you. If you have to pay to get a guest post, you can add it to your organic traffic cost.

Social Media Audience
Social media networks can be considered as one of the best channels available for you to drive organic traffic towards your website. You just need to plan strategically and build the social media audience. The amount that you will have to spend in order to build the social media audience is significantly low, when compared to other traffic generation methods. You can also drive organic traffic from social media networks with no extra cost at all. You just need to think about engaging with the other users on social media. For example, you can simply share or like their posts. Or else, you can initiate a conversation with them. Then you can introduce your brand and the website URL to those users. They would also tend to share the news about your business among their networks. As a result, you will be able to generate traffic towards your website in the long run.

Customer Dashboards: CRM, Customer Service, Success, and More

Management /

Customer Relationship Management (CRM) Dashboard

Customer relationships are the heart and soul of any organization, whether for-profit or nonprofit. Customer Relationship Management (CRM) dashboards help drive home the reality of those relationships and bring visibility into what you need to do to improve your interactions.

CRM dashboards come in many shapes and sizes, but they all share two key attributes: they help improve sales outcomes and unlock your team’s productivity.

In this article, you’ll learn the CRM dashboard basics, find free, downloadable templates, and gain indispensable insights from a frontline expert who works in growing global markets and has utilized CRM dashboards to enhance his client relationships.

What Is a Customer Relationship Management (CRM) Dashboard?

Companies use CRM dashboards to monitor sales, overall business opportunities, processes, and performance. They are relevant to businesses of any size or type, from the smallest start-up to an international enterprise. The visual representations of CRM dashboards enable viewers to quickly and easily get a snapshot of the KPIs and data that drive success (or lack of it).

You can also use a the metrics surfaced in a dashboard to perform a deep dive investigation of the underlying processes and/or problems. Often set to provide information in real time, CRM dashboards offer business intelligence to help professionals measure, analyze, and act on meaningful, actionable data.

Rohit Keserwani is a Saudi Arabia-based business intelligence consultant who specializes in the financial sector. He helps global banks eradicate the painful delays associated with amassing and understanding business intelligence. In facilitating these efforts, Keserwani aids his clients in leveraging this intelligence to build successful marketing campaigns.

…

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How Much Do The Affiliate Marketers Make?

Affiliate, Marketer /
Every day I receive thousands of messages asking me these questions:
  • How much can I earn from affiliate marketing?
  • What are the amounts of earnings on affiliate programs?
  • And so on………….
Today  I am going to answer all of them in this article.
At first, we need to know
What works affiliate marketers do?
Simply affiliate marketers earns money through promoting others product. Suppose, you have a product. Someone writes a review or promotes your product in his marketing projects. Through his marketing process, you gained some sales and paid him a portion of the money you made from each sale. That payment is called affiliate marketing income for the affiliate marketer.
How much do the affiliate marketers make?
Now, this is a serious and confusing question. Because there are people who will tell you that you can earn up to 1 million USD, where some will tell you that they earn $300/month. But you need to figure it out yourself. I can give you a road map to figure out your future affiliate marketing earnings. 
To figure out your future affiliate marketing earnings you need to follow these steps: 
Step 01: Select a niche.
Selecting a Niche is mandatory for affiliate marketing income. Because if your selected niche is not profitable you are not going to make any money. Research before selecting the niche. Create a checklist for research. Follow the checklist top to bottom. Be oversure about every information. Make sure to follow the checklist at least three to four times. 
Step 02: Make sure the Niche is Reachable. 
This is important!!!!
Don’t go for a niche because that is profitable. Make sure you can dominate that niche. you should have expertise in that niche. Otherwise, it will be a blunder. you don’t want to invest your money and precious time in a niche where you will not be successful. Make sure that you have relevant knowledge on your selected niche. 
Step 03: Select a Profitable Niche
The selected niche should be a profitable one. If your niche is not profitable then you will not make a fortune from that. Try to select a niche that offers at least 5-10% commission per sale. 
After following these three steps now you can figure out your affiliate marketing earnings by doing a quick math.
Suppose you get 200 visitors per day, the product you promote has an average price of $100 and your commission rate is 10%. 
Now at a general rate, 40% of your visitor will click your affiliate link which 80 people per day. And 50% of those 80 people most likely to buy a product. That means You will earn 40*10=$100 per day.  
You can sum up the rest.
Now A Big question arises. 
How can you make that much affiliate marketing income?
 Let’s help you to do that. 
I will give you a simple guideline to do that by Amazon Affiliate Marketing. If you follow this guideline you can achieve the above milestone of $100/day in 4-6 months.
Select a niche.
select niche by following the above 3 steps. 
Create a website or Youtube Channel.
Website: For affiliate marketing website is the best option. Because it gives versatile options to promote your niche. You can use articles, images, videos, infographics for promotion purposes. 
Youtube:  Currently, the second largest search engine after Google is Youtube. Millions of people every day visits youtube. Creating a channel could be a great option for your affiliate marketing business. 
Grow your Business
For the website, you need to rank on google and other search engines to get organic visitors to your website. The ranking process follows a lot of hard and important works. You need to take care of your website every day until it ranks on the first page of search results for your targeted niche. You need to follow the On-Page and Off-Page SEO guidelines to make that happen.
For the Youtube Channel, you need to grow an audience who trusts you with your reviews and videos. Try to have a schedule and maintain it. If you say you will upload a video on Friday, do it on Friday. Don’t do it Saturday even Thursday. If you can’t then put on an apology video on Friday and mention when you can do it.
Create your authenticity
When you are recommending a product make an honest review. Don’t make a fake recommendation. That can increase your sells for a bit but you will lose a huge audience who could be potential future customers.  Try Link some trustworthy sites and channels to your reviews. They will increase your authenticity. If possible give them a live example through video.
Get your Links
After you have gathered an audience, create your Affiliate Accounts on your desired websites. Then get your links to the products you want to promote. Place them on your posts, videos and every relevant place possible. But you should careful with your links. Most people don’t like to see too many affiliate links around them. Also, the affiliate companies don’t like that too. They could ban you from there program for too many link posting. 
Extra tip: Try to use a short link and put a disclaimer on your site saying that your site or channel contains affiliate links that don’t affect the consumer’s product price. 
Maximize your Affiliate Marketing Earnings
Try to suggest related products from your niche to your audience. Like if you are promoting camping tents, then try to suggest camping boots as they are related. This will increase your earnings.
These steps could really help you to earn $100/day from affiliate marketing.
Before closing my post there are some important facts I should tell you. You are not alone in Affiliate Marketing. Every day thousands of people joining here as your competitor. So, you need to be consistent and resourceful most importantly confident that you can make it.