A list of 10 winning affiliate marketing verticals to keep an eye on 2021

Verticals, Winning /


Are you looking forward to become an affiliate marketer? Then you should have a clear understanding about the winning verticals for 2020. These winning verticals guarantee to deliver positive results to you with your affiliate marketing efforts. Therefore, you don’t need to think twice before you select your affiliate marketing niche based on these verticals.

Here is a list of 10 winning affiliate marketing verticals to keep an eye on 2020.
  • Entrepreneurship
Along with the development of technology, people are provided with the opportunity to get the most out of internet and start their businesses. Hence, entrepreneurship can be considered as one of the most trending topics. That’s why we thought of including it to the list of top affiliate marketing verticals. You can promote the programs that explain how people can become entrepreneurs and start their online businesses around different niches.
  • Online dating
People are spending lots of money on online dating sites. They prefer online dating than traditional dating because of the convenience and effectiveness associated with it. Due to the same reason, you can pick this as a winning vertical and move forward without having any doubts in mind. You can find lots of affiliate marketing products 2020 to promote when you are moving forward with this vertical.
  • Fantasy sports
Fantasy sports is the newest trend in gaming. People love to get their hands on online multiplayer games. Likewise, the online multiplayer game developers are also keen to promote their games and get more players to engage with them. You can think about taking this a great opportunity to become an affiliate marketer.
  • ­Hiking and camping
You can find lots of adventurous people out there. These adventurous people are always looking forward to go ahead with hiking and camping. As a result, they tend to purchase appropriate hiking and camping gear such as tents and backpacks. You can think about creating your best affiliate marketing campaigns based on these products as well. It is a good opportunity available for you to start the affiliate marketing efforts.
  • Luxury watches
There is a craze among people to follow luxurious things. As a result, they tend to spend a considerable amount of money and purchase luxury jewelry, luxury watches and luxury beauty products. You can pick one niche out of these, such as luxury watches and build your affiliate marketing campaign. This can help you to earn impressive affiliate commissions in the long run.
  • Survivalist
We will see more natural disasters in 2020. They are inevitable because of global warming and increase of population. Hence, people are looking for survivalist guides. You can offer them to the people and become a successful affiliate marketer as well. On the other hand, you can also take a look at the other opportunities linked with the affiliate marketing vertical, such as water filtration systems, pre-packaged goods and shelter.
  • Cryptocurrency
The demand for cryptocurrency is increasing. People have already understood that it is the future of currencies. Therefore, you can develop the affiliate marketing niche around cryptocurrency niche as well. It will help you to secure numerous opportunities. You just need to promote the cryptocurrency trading platforms to people and you can keep on receiving commissions.
  • Diabetes
Number of diabetes people will significantly increase in the year 2020. That’s mainly due to the poor life habits of people. Along with the increase of people who are affected with diabetes, the number of people who look for diabetes treatment guides will also increase. You will be able to go ahead and develop your affiliate marketing campaign around this niche. It is one of the best affiliate marketing campaigns that you can run in 2020 as well.
  • Diet plans
Similar to diabetes, the number of people who are affected with obesity will also increase in the year 2020. This will create a high demand for diet plan. If you want to get the most out of this opportunity, you just need to pick appropriate affiliate marketing products and build your affiliate marketing campaign around the vertical. Then you will be able to make money while helping people to get healthy and fit.
  • Forex trading
Forex trading is risky. People are aware about this fact. However, they are also aware about the massive earning potential that is linked with forex trading. Due to the same reason, they tend to get their hands on reliable forex trading guides and improve their strategy before investing money. Since the demand for such forex trading guides will increase, you can go ahead and build your affiliate marketing campaigns around the vertical. It will be a successful affiliate marketing vertical to consider in 2020 as well.

The Most Used Shady Practices Of Website Monetization

Monetization, Website /
The website monetization strategies are changing every day. The publishers and the advertisers are trying to figure out new ways every day. That is why the online advertising system is getting too competitive day by day. Also, the publishers are looking out for new ways every day. 
But here comes some most important questions,
  • Do you know the real worth of your traffic?
  • Is your website monetization platform paying you alright?
  • Do you know the metrics that influence your earnings?
Don’t worry. We will answer all of them today. We are going to reveal the truth about all the shady practices of website monetization. Before that let’s get into some basics.
The metrics that influence your website earnings
Firstly, publishers need to know which metrics are crucial to analyze their overall performance. Understanding that publishers will also have a simpler time picking the right partner to operate with.
Publishers try to use earnings as the key performance indicator (KPI) when analyzing various networks. However, it is more necessary to know more about additional relevant variables that affect publishers’ earnings such as ad impressions and eCPMs. 
Earnings = (Ad impression / 1000) * eCPM.
Ad views are known as an impression, used to present the data of how many times an ad shown to the user. The whole number of ad impressions depends often on the website’s audience size as well as the number of ad placements on the site.
And the fill rate is the metric that shows the ratio of number ad shown divided by the number of ads requested.
The Most Used Shady Practices Of Website Monetization
Knowing the monetization performance is key to producing a good balance among user experience and earnings. Therefore, producing good content and a high number of visitors isn’t solely sufficient to start monetizing. It is important to find an advertising partner who knows the value of user experience and offers you the most productive monetization strategy.
But, the extremely competitive online advertising aspect has triggered some professionals to utilize shady practices in order to obtain a competitive advantage.
Disrespecting the frequency capping agreement.
As earlier mentioned, advertising platforms will suggest you to set interfering ad formats limiting frequency capping. That is given to find the perfect place within performance and user experience (eg. Pop-Under restricted to 1 impression per IP/day).
That being said, it is an “open secret” that in order to make more revenue, many networks who offer such interfering ad formats aren’t valuing the frequency capping rules that they accepted on with you. Oftentimes, the network should show 1 impression per IP/day, but this capping is only valued in some countries including the country the publisher is truly located in. Meanwhile, visitors from other GEOs (i.e. the USA) are viewing 2 or more Pop ads per day.
In that case, you will profit from this shady practice by getting paid for these extra ad impressions. But, it will damage the site’s user experience in the long run and you might lose more visitors.
You check out in various ways if your monetization partner is cheating or not. Use a VPN to check this. 
Impression Shaving
As earlier mentioned, Knowing the monetization performance is key to producing a good balance among user experience and earnings. However, this is true with any kind of advertising, this logic has gained reinforcement when it comes to more intrusive ads. A website using an abusive usage of full-screen ad formats should expect these things to happen:
  • A user leaving the site because of too many ads.
  • The users will tr find a new site with the same content but better UI.
  • They will use the site for their resources but won’t click through the ads.
there are some dishonest individuals who playing with their CPM to doctor their earnings. They just don’t reveal the 100% data of their publisher, which they generated in their dashboard.
Misbehaving ad tags 
Last but not least on the list, rendering “misbehaving ad tags” to publishers is a shady practice that appears to be getting some momentum in the last few years.
In order to build an ecosystem where they can get a competitive edge over clean platforms, some individual in the industry doesn’t seem to worry about the user experience of their publishers’ sites. As well as believing that it’s okay to accommodate their clients with ad tags that capture their sites. For example, ad tags that permit networks to trigger Pop-Under or Pop-Up ads into a tag that was only intended to display Native ads.
Such an ambiguous practice provides the advertising platform to:
  • Display publishers’ greater performance than every other clean partner proposing Native ads can present.
  • In the severest case, not pay the publishers for the surprisingly promoted Pop-Under or Pop-Up ads and make a lot of profit at the cost of the site’s user experience.
Likewise to the frequency capping case, we recommend you to use a VPN (with a residential IP) to test various locations and the behavior of your ad tags.
These practices are profitable for the advertisers but publishers like suffers most from them. These practices will lose tons of visitors from your site. After reading this article, you now have all the knowledge about the most used shady practices of website monetization. You can now track all the shady players from the industry and make sure no one can fool you.
We believe that as an advertiser, you should earn by showing ads but no one has the right to make lose your audiences. Always be careful about with you are partnering. check their privacy policy and terms conditions. Research about them. make sure that there is no bad or scam review online about them. Also after partnering with an ad network, check regularly if they following any shady methods. These guidelines should save you from any shady player in the industry.

Targeting Basics for Traffic Arbitrage guide

Arbitrage /

Efficient Targeting for Traffic Arbitrage

When it comes to traffic arbitrage, campaign targeting is about defining parameters that allow you to reach an audience that responds best to the product you promote. Targeting parameters may include:
  • origin
  • operating system
  • age
  • sex,
Usually affiliate marketer targets campaigns, based on relevant statistics, collected in advance, which allows increasing campaign ROI.

Review of Targeting in Affiliate Marketing

When it comes to affiliate marketing, the network you work with is always interested in providing you with the best tools and the most current information about potential clients’ preferences. Different networks will offer different targeting options including different characteristics.
However, for the majority, targeting always consists in determination of the same parameters as, for example, the country, device used, the browser, an operating system, etc.
Skilled marketers usually work with detailed targeting, narrowing target audience to the minimum. In the meantime, beginners study on wider target audience.

Advanced Targeting Tips for Affiliate Marketer

In general, there are two types of targeting:
  • by technical parameters
  • by marketing parameters
When it comes to marketing parameters you need to consider things like age, sex, preferences, and etc.
And that is what worked for marketers and advertisers previously. But now, when there are so many devices and different sources of traffic, you need to consider technical parameters as well:
  • type of device used (desktop, smartphone, tablet)
  • type of connection (Wi-Fi, cable, 2G/3G/4G)
  • operating system (Windows, Android, Symbian, iOS)
As for the affiliate marketers, the technical parameters today are of more value.

Type of Connection

It is important, when you choose the type of content to use. Video goes bad for mobile connection, and you need to optimize data you publish to provide fast load.
Moreover, some offers go well only for those who use Wi-Fi connection, so this parameter should be adjust to the launch of campaign.

Operating Systems and Devices

Campaign can be aimed at certain operating systems and devices, which gives you more control over an audience that, in the end result, sees your announcement.
Most often, the bigger amount of traffic is driven by Android devices users. However, iOS users show more interest in premium products.
Considering this fact, you need to check volumes and results of each OS to decide which of them will suit you the most in every particular campaign.
Users use different devices to access the network, but most of mobile users are connected via cell phones. However, it does not mean that you need to be limited only to traffic coming from smartphones.

Languages

Targeting by languages allows you to filter users depending on language they use.
This function is especially useful for those countries in which the population speaks few languages.
For example, if you want to start a campaign in Belgium. Residents of Belgium speak Dutch, French, German and Flemish languages.
How to sort out traffic in this case?
You can create different campaigns targeting each of languages, and use creatives for each language that will definitely raise CTR and coefficient of conversion.

Dayparting

Dayparting allows you to choose certain time of day, in which your campaign will be active, and to establish the time zone. This especially valuable if you need to promote delivery service or something like that.
You can choose the hours, in which you get the most profit, and to target only specific periods of time, thus reducing costs of traffic.

Websites

Targeting by websites will give you chance to place your ad on the most productive websites.
You need to create a whitelist of resources that really interest the target audience, and make sure you place your ads there. It is routine and hard work, however, as a result, it always brings back what you have wasted.

Keywords

You also can set targeting by keywords. It means that you can choose the words or phrases relating to your campaign to target relevant users. Each keyword will collect traffic from different websites.Do you want to be convinced that your announcement will receive broad coverage? Then use generally used keywords. However, if you want to optimize campaign costs use low-frequency keywords.

Targeting by the IP Range

Many affiliates collect the personal lists of IP addresses, which then help them to improve results, directing advertising only to relevant users. Such targeting can be better than targeting by a specific operator of advertising network.
Where to receive IP ranges?
If you already have campaigns, which have been active for some time, you can receive IPs from your statistics. Just check tracker statistics for IP of your operator. You can also ask the account of the manager to send IP range to you.
Usually advertisers share IP lists with a partner program, and a manager is able to send you a list.
You can also use services of the third parties and buy IP databases, for example, on MaxMind.

The Website Content Formula: How To Attract Readers

content, Website /
Nowadays, the Internet is tremendously growing. It is very hard to escape from the internet in today’s world. Everything is related to the internet. Whether it is shopping, Information, Or any other day to day activities.
The most important aspect of internet surfing is websites. It is a very important part of the internet world. There is no meaning of the internet without websites.
So, let’s talk about the websites first. The website is the collections of pages that involve the same type of information and published under a single domain name in the World Wide Web. After getting aware of the website you must be thinking about what is there inside the website.
So, let me tell you about this the most interesting topic we are going to talk about. Inside the website, it is the content specifically called Website content.
Website content can be in any form like written text, images, videos, audio file and so on. The mixture of all these makes a website content.
If you are going to make a website then here are some tips and tricks to make your website content attractive: –
Website content writing Tips:
  1. Start with an introduction.
Always start with a small introduction with what you are going to talk about. The introduction should be in brief and to the point. Add some lines which are very attractive to the reader and the readers should feel stick to the content.
  • Use maximum Points and bullets.
Don’t write the whole content in paragraph form. But, use points and bulletins to the maximum so that they don’t feel bored while reading. Even when they are reading in a hurry they can get the maximum knowledge without reading the whole content. And point should be according to the content inside and attractive, which will make the readers want to read more.
  • Short and Simple sentences.
The sentences you are using in the whole content should be short and simple. It should be in such a way so that even a small child can read and understand the content. Very hard sentences will resist the readers to read more. And will make them to not come to the website again.
  • Knowledgeable and valuable content.
The content should be such that it provides knowledge to the readers. There must contain some facts and figures which are not available in general. It must provide value to the readers; the valuable content is the key to attracting more and more traffic to the website.
  • Use pictures, Audio-video files Etc.
The content should also involve Picture which is related to it. It must be something that will depict the basic idea of the website. You can also include audio-video files. These should be attractive and, in the form, which is understandable.
  • Read books and gain knowledge.
Starting to write any website content make sure you should yourself gain some knowledge about it. You can read books, other website contents Etc. Gain as much knowledge as possible. 
  • Use statistical data.
In the written content make sure you provide some statistical data to prove your words. It will create a greater impact in the mind of a reader. In this way, you can prove your words and make the reader believe that your content is true to the data.
  • Understand your audience’s needs.
Make sure you understand the needs of your audience and what they are expecting in the content to read. Fulfill their needs as much as possible. Till you are fulfilling their needs they will be loyal to you. So, to make them come and stick to your website, you need to fulfill their expectations.
  • Structure of content.
The most important thing after collecting the content is how to structure your content. The structure of the content should be in a form so that it makes the reader believe that your website has some valuable content. And it should be in an attractive form. With every written paragraph you should provide some related visual content too. So that it will make them understand it more easily.
Attractive headline.
The most important part of the website content which attracts the most readers is its headline. The headline should be in a form that will make the reader open the website and read the content. For example, in this content, the headline is “The website content formula: How to attract readers” is much more attractive than something like “Tips for website content writing”.
In these points, we talked about some tips about attractive website content. Now Let’s also talk about some measures or don’ts to keep in mind while making website content. These are:
Don’t Plagiarize.
This is the most important thing you need to keep in mind. Plagiarism means copying content from the other website. As plagiarism is an illegal act, this can result in your website getting penalized. So, avoid doing this and make original content for your website.
  • Complicated and hard words.
Don’t use complicated and hard sentences/ words, for the website content. This will create a reading problem for readers and they will avoid your website. If you can understand hard word but that doesn’t mean that the other person may also aware of the same word. Make the sentence as simple as possible.
  • Repeated sentences.
Don’t repeat sentences as it is very boring to read the same sentence again and again. Even the valuable information given in the other paragraph will be of no value. So, avoid this as much as possible.
These were some points to keep in mind to make your website attractive. After following these steps, you can make very good website content.