Complete Guide to Redirect and Pop-Up Traffic Arbitrage

Arbitrage, traffic /

How to Deal with Redirect Traffic?

This guide is an attempt to provide a structured guide with tips on usage of redirect and pop-up traffic.
Let’s make definitions clear at first:
Pop Up –  window with call-to-action that is opened in browser after specific user’s action or at specific moment.
Redirect – user being transferred to another website from the website he has intended to visit (usually is used for mobile traffic).
In general, both of the sources usually deliver low quality traffic with many bot generated activity. So one has to be very careful using this kind of traffic, as most of the advertisers have strict demands to the traffic sources.
It can seem that it is easy to work with such type of traffic as it is very cheap, on the other hand it can be rather tricky. It is all because of the necessity to divide profitable traffic from bots, and once you learn how to work with this traffic, you will be able to get thousands of leads for low price.

Get Reliable VPS for your landing page

You need reliable host, which is capable to take out tons of trash traffic and avoid fails. You need to decide how much traffic there will be, to calculate the load and define your main geo. For example: Indonesia, India usually provide lots of low quality and cheap traffic, however, it would be a bad idea to take their cheap VPS.
Nevertheless, you still need to choose a server or CDN service close to the target geo to provide the highest load speed. For example, if the traffic goes from Asia, you need to take the server in Singapore; if you need the traffic from EU, take the server in Netherlands/Germany, and so forth.

Fast Load Speed

You need to make sure page loads as fast as possible, as this is one of the main factors affecting your campaign success. Always make sure you use an optimized code.

Tracking

You need proper tracking solution, as it is very important to derive white-route source of traffic from the grey-route one, especially if you work on several offers simultaneously. It is better to use SaaS solutions that deal with self-host ones, especially if you are a beginner.

Bot generated traffic

You should eliminate bot traffic if you want to succeed using redirect and pop-up traffic. And the best way to do this is to consider CTR parameters. If it is too low or even a zero one, you need to get rid of the traffic source immediately.
As you can see, it is rather easy, also can seem a routine work. You do not need to waste much on bot traffic; just test the source; if there are 50 hits and CTR still makes 0%, the traffic is likely to be useless for your campaign.

Always Keep Testing

You need to test new traffic sources constantly, as you never really know which one will bring profit. Of course it demands some additional budget, but that is not so much – usually one or two proper traffic sources found can cover expenses on testing of 20-30 poor traffic sources.

Additional monetization

When it comes to pop-up and redirect, there should be more than one conversion actions per call-to-action. For example, you should find the ways to earn even when user presses the Back button.
Here are some options you can use:
  • when user presses Back button, he should be redirected to the same page until he is converted;
  • redirect users to another websites (this traffic can be sold, as some networks buy it)
Of course, this is not a white traffic arbitrage tactics, and you should think twice before using it. The best choice would be to make sure the advertiser or CPA you work with is not against such approaches, as, otherwise, you can get banned from the network and lose everything you have earned.

To Sum Up

Redirect and pop-up traffic are usually used for offers that allow getting low quality traffic, so it would be a bad idea to use the prescribed above tips for offers that demand completely “white” traffic.
However, that does not mean that affiliate marketer should not use these methods; it is one’s obligation to find different cheap traffic sources to convert those in leads, and most of CPA networks and advertisers understand that. The main thing you should consider is that it is always better to put your cards on the table, when you are going to use these methods.

CRM software, The Keyword For Success Business

CRM /

CRM software Customer Relationship Management

The Keyword For Success Business

Definition Customer Relationship Management.

The most important procedure, and one of many different, is the combination of practices, strategies, and technologies, that allows a company, to analyse and running its own interactions and data in the market, with its past current, or attract more potential clients, throughout the customer lifecycle, with the goal of improving customer service relationships, and assisting in customer retention and driving sales growth.

The CRM system, collects data concern customers through different contact channels, used usually between the company and customer, which would include the company’s website, direct mail, telephone, live chat, marketing materials, and social media links.

CRM software, The Keyword For Success Business

Components of CRM

Basically, CRM software, consolidate customer data, information, and documents into a single CRM database, so different departments users, could more manage operation and access easily.

This data assist employees to understand more Customer needs, interact with them, recognize customer updates, and track performance goals when it comes to sales.

With the progress of technology, many additional features have been added to CRM software to make them more helpful and productive, these features depend on system capabilities, some of these features include recording various customer interactions over email, phone, social media, or other paths,

The main objective behind using the new technology CRM software is to make interactions more productive, efficient, how it works ?  by an automated procedure, within CRM database include a module sending sales team marketing campaign based on a customer’s selection of a product or service.

Major Benefits Push The Companies To Use The CRM Software

IT is the main common purposes of using CRM software for companies in all size, develops their performance, and growth their hallmarks, these two goals require quick and intelligent strategies, such as automation operations.

The word automation as a term refers, the technique of making a piece of equipment, a process, or a system run automatically.

To be more precise, as a software term, the creation, and application of technology to observe  and control the production and transfer of services and products.

The Operations Are Automated By CRM Software

Marketing Automation, the success of the marketing operation depends on different factors, the estimation of new leads and understand their needs, with the capability of marketing automation, the repetitive tasks could be automated, to enhance marketing efforts at different points in the lifecycle.

Per Example, send automatically marketing materials and campaign to sales prospects, after they come into the system, via social media or email, to turn a sales lead into permanent ones.

Sales Force Automation, through these tools the sales department could automate certain business functions of the sales cycle, and pursuit customer interactions, this important to attract and obtain new customer and follow a new leads.

Contact Center Automation, if you thinking to enhance the customer service far away tedious aspects of a contact center agent’s job, contact center automation is the solution your business need, this tool might include pre-recording audio that helps to solve customer problems and answering some repetitive questions.

To cut down on the time of calls, and to simplify customer service processes, some software tools could integrate with agent’s desktop tools, handle effectively customer request.

Geolocation technology, using the customer segmentation strategy and focus more on your target prospects, based on customers’ physical locations, some CRM software might include technology that can create geographic marketing campaigns to find new leads based on a location, integration with popular location-based GPS apps.

Geolocation technology can also work as a networking or contact management.

Workflow Automation, to increase the productivity and creativity of your business team, assist them to focus on more high-level tasks, CRM system helps companies to optimize processes by organizing and streamlining mundane tedious workloads.

Human Resource Management, your team is Your strength to enhance the performance of Human resource management (HRM) by CRM system assists in pursuit the employees’ information, evaluate their performances, and review within the company, this allows the human resource department, to running effectively, the internal workforce.

Lead Management, more new leads that mean growth in your market segment, it is the objective for any business process, by CRM system could pursuit the new sales lead, allow the sales department track, and analyze data for leads in one place.

Analytics, after collecting all data concern your customers and new leads, the operation of analysing these data by CRM Reducing the advertising budgets, and assist to produce the targeted marketing campaigns based on their needs, this process of analysing create better  customer satisfaction rate.

Types of CRM technology

In the software market there are four main suppliers, they target the large corporations, they are Microsoft, salesforce, Oracle, and SAP, for the small and midmarket, there are other choices, meet their needs, according to the budget and other factors.

On-Premises CRM: The term ‘on-premise CRM’ refers to hosting CRM software on the company’s own server.

The opposite term is cloud CRM or on-demand CRM, to provide this system the company buys the license to purchase upfront On-Premise CRM usually comes with open source code access, which means it could be customized according to the company aspirations.

Second, self-hosting allows companies more control over their data.

Finally, the total cost of ownership for on-premise CRM is cheaper in comparison with monthly cloud plans

TO full integrate with companies data, usually requires a prolonged installation process.

Cloud-Based CRM, known also (on-demand CRM) or SaaS  (software as a service), at this technology the CRM software, CRM tools, and the organization’s customer data resides in the cloud and is delivered to end-users via the Internet, this means that companies’ data are stored on an external remote network, the employees could access anywhere there is an internet connection, cloud CRM provides users with mobile apps to make it easier to use the CRM on smartphones and tablets.

Disadvantages, through using cloud technology might the company lose their monitoring over their data,  Data security is a primary concern, Compatibility issues can also arise when data is initially migrated from a company’s internal system to the cloud.

CRM Practice Work,

Social CRM,  engaging or attract customers  through the social media platform, such as Facebook, Twitter, and LinkedIn the customer interaction on social media gives the company indicators and information, about customer behavior, from specific mentions of a brand to the frequency of keywords used, to determine their target audience and which platforms they use, other tools analyse feedback and issue.

Social CRM add more value through the different customers experiences and review shared in the customer communities, where customer are engaged together, share their opinions, suggestions about products or service, we could say it is low-level customer service, Customer communities can also provide new product ideas or feedback that companies can use in lieu of feedback groups.

Contact Center, habitually, data collected and stored for the practice of the sales and marketing department,  as well as contact center agents, marketing and sales group follow up, the customer life cycle and update the system with information all this process, procure leads, on the other hand, and contact centers gather data and revise customer history records through service calls and technical support interactions.

Practice Business-to-business (B2B), observing, and tracking, sales as they move through the sales funnel, this procedure allows companies to resolve any issue, that might come up during the process

CRM systems in the B2B market, assist to create a vast view about the leads of the prospects, attract them, therefore, increase productivity, efficiency throughout the sales process.

Mobile CRM, engaging with the new app technology, CRM applications create for the smartphone and tablet, enable, sales representatives and marketing professionals, to keep tracking the different processes, access customer information,  when they are not physically in their offices, this help to create other different value and enhance the customer experiences, by serving them efficiently, Mobile CRM apps take advantage of features that are unique to mobile devices, such as GPS and voice recognition capabilities, to give the sale.

CRM challenges

To realizing the maximum advantages by using the new technology of the CRM system, data stored need to organized, distributed, and connected with different departments correctly suite their needs, so that users can easily access the information they look for.

without the proper management, a CRM system can become little more than a glorified database in which customer information is stored.

The company might face more issues to realize a single view of the customer, this depends on data stored concern this client, in the situation are not connected and organized in a single dashboard or interface, outdated information, or the system store duplicate customer data.

To resolve this problem and enhance the capability of the CRM system, to work effectively, the company should spend time, cleaning up their existing customer data to eliminate duplicate and incomplete records before they supplement CRM data with external sources of information, take into consideration the regular maintenance.

The Three Main Factors To Choose The CRM Software

1 Cost

2 Ease to Use

3 Efficiency

7 Amazing CRM Features You Need At Your Business Right Now

CRM /

CRM the short word for Customer Relationship Management is a field that takes care of different organizations, their management, and administrations. It is mainly concerned with efficiency and excellence in managing your business. In this article, we will explain different features CRM programs can add to your company. The CRM can help your company through multiple features such as the following.

1.Satisfy Customer Needs.

Usually, most companies can not know exactly what a customer needs. However, you can know more about your customer when you know more about their goals, likes, and dislikes. You can obtain this data in various ways including interviews, polls, social media. This data can get overwhelming after a while and if you can not process it into useful information you will have no use for it. CRM software can be very helpful through this process allowing you to serve them more efficiently and maintain long-term professional relationships with your customers.

2. Manage Customers’ Response.

Customer response is simply the reaction of your customers to your products and services, this can be obtained by activities and queries. Your business needs to deal with these queries intelligently. A tiny misunderstanding could lead to bad outcomes. A large part of your success depends on managing and understanding the results of these queries, after that it will be easier to identify the solutions to each problem. In this situation, when the company succeeds in satisfying the customers’ needs and answers their queries, this will easily build a successful professional relationship mixed with respect between the company and the client.
CRM software can be a great help in managing and organizing this type of data.

3. Satisfy Your Customers.

We measure customer satisfaction by knowing how to collect the customer’s needs and feedback to satisfy him through the experience and excel in his expectations. The competitive markets these days have proven the importance of the customers’ satisfaction as an exponent and a main determinant in the business strategies planning. However, the more your customers will be satisfied the more your business will bond with its clients.

4. Build Customers Loyalty.

Customers’ loyalty is how long will your customer stay in business with you or with other suppliers and buy their products regularly. This can be seen when the customer is very content with the business deal with a company, he tends to revisit the organization more often. He often tends to buy more deals from the same supplier. To maintain this loyalty process for a long time and gain the most benefits from it, you should always focus on the customer’s satisfaction. Hence, CRM software will give you great help to maintain this loyalty and keep gaining benefits from them by getting your customers the best business and serving their needs.

5. Retain Your Customers.

Customer Retention is an important strategy for any organization to keep its existing customers from going to their competitors for business. In most times, loyal customers stick to their original suppliers as long as their basic needs are fulfilled and their business is served. Loyal customers usually will not search for a new product and take new avoidable risks. The ability to keep your loyal customers increases the possibility of more growth and development to your business. CRM can help you manage all your customers’ needs in the best way possible and retain them as long as you can.

6. Customer Complaint Management.

Customer complaints are always a challenging task to handle for all businesses. Usually, a customer complaint means they are dissatisfied. There are a lot of reasons for the customers to file a complaint. Some of these reasons are legit and should be addressed immediately, but sometimes they are due to misunderstandings in the way the conditions of the deal are analyzed and interpreted by the supplier. This can occur regarding any service or a product sold by your company. Managing these complaints until the customer is completely satisfied is a crucial part of any business’s success. However, your company must have enough CRM resources and tools to help your business keep the customers satisfied.

7. Customer Service.

Customer service is the backbone of any business that wants to achieve customer satisfaction and loyalty. The more the quality of customer service served to your client the more you will gain loyal customers and retain the new ones. A CRM can be a great help in gathering all the customers’ data and interpreting them to the best of the customers’ needs.

Best CRM Software for Small Businesses 2020

Management /

Top CRM Software for Small Businesses

Customer relationship management (CRM) tools do just that, helping your sales team log communications, manage leads and even build marketing campaigns. In the past, CRMs were only available to large organizations, but the rise of cloud-based services has availed CRM platforms to businesses of all sizes.

Last year we created an overview of the best Customer Relationship Management software for Enterprise businesses. Now we want to focus on the smaller players. This article will zoom in on 15 of the best (and top-rated) CRM software intended for small businesses.

Three Major Benefits of using CRM Software

Maybe you’re not using any CRM at the moment. Let’s take a look at the benefits first…

Whether you cater to consumers or other businesses, it’s important to stay up to date on evolving conversations with existing customers while also effectively managing new leads.

Your customer satisfaction depends on your ability to offer attentive, personalized engagement with your clients, but your growth demands you continue seeking out new customers as well.

Top CRM Software for Small Businesses

Alright, let’s get to it. Here are the top 15 Customer Relationship Management software for small businesses…

1. Salesmate CRM

With Salesmate Customer Relationship Management you can speed up the sales processes and offer customers a personalized experience. Manage your contacts effectively and keep track of all related sales activities. This tool is also perfect for sending out email campaigns and you’ll know what happens to your emails once you hit send. As a Small Business you appreciate flexibility and scalability and Salesmate understands these needs.

Pricing: Starts at $12/user/month.

Website: www.salesmate.io

2. Zoho

Though we previously included Zoho in our enterprise-grade software list, this software can also be employed by small businesses – thanks to the variety in editions offered. Zoho – in comparison to Insightly – offers a bit more in terms of sales/marketing features. It offers its users website visitor tracking, lead scoring, sales signals (with pop-up notifications about leads) and more. Note: Most of the advanced features are included only in the professional and enterprise editions.

Pricing: Free version, Standard ($12/month), Professional ($20/month), Enterprise ($35/month) and more.

Website: www.zoho.com

3. Hubspot

HubSpot offers a completely free version of its CRM software that is rather popular among small businesses. The software includes all of the basic features provided by CRM software, allowing you keep track of your company’s activities, including contacts and company profiles, assigning & tracking deals, and managing all of that data in a detailed dashboard (visible to all team members). Already a HubSpot Sales user? Then you can also use this CRM software to boost your inbound sales. Not to mention, HubSpot offers several integration options with popular apps like SalesForce, Shopify and Microsoft Dynamics.

Pricing: Free of costs.

Website: www.hubspot.com

4. Salesforce

SalesForce is perhaps one of the biggest and most widely used CRM software on the market. Luckily for smaller business, SalesForce offers a basic edition called Lightning Essentials. This package provides the user with an advanced contact manager that includes email integration and follow-up reminders. It also includes a lot of options for integration and customisation.

Pricing: Lightning Essentials package ($25/month/user), Lightning Professional ($75/month/user), and more.

Website: www.salesforce.com

5. Agile CRM

Agile CRM is a particularly interesting CRM software in that it offers a lot of those big business features like custom appointments, drag-and-drop marketing automation and reports via email. This software also supports widgets, a large library of plugins, API-powered integrations and more. The free version, however, is quite limited in terms of features offered.

Pricing: Free for up to 10 users, or choose the Starter package ($14.99/user/month).

Website: www.agilecrm.com

6. Freshsales

Freshsales enables you to automatically capture your website visitors as sales leads and group them based on their engagement with your website. Assign them to the right salespeople on your team. Reach out to each lead with complete context and track deals by the personalized pipelines.

Pricing: Package for Growing Teams ($25,- /user/month).

Website: www.freshworks.com

7. Capsule CRM

Capsule CRM is a software that’s been around for quite a while now. Starting up in 2008, it has become quite popular in recent years. It is a very easy-to-use software that allows its users to track both relationships and sales pipelines. Straight and to the point. Not to mention it can be used on both desktops and mobile. The user interface is broken down into five groups: dashboard, people and organisations, sales pipeline, calendars and tasks and lastly, cases. One pitfall, however, is that it offers less functionality in terms of campaigns and reporting.

Pricing: They have both a free package (up to 2 users) and a Professional package (£12/user/month).

Website: www.capsulecrm.com

8. Microsoft Dynamics 365

If you are a Microsoft user you’ll probaly know that Microsoft Dynamics 365 is an all-in-one platform for sales and marketing. This CRM is more than your average CRM. AI
Of course this platform can be extended with other Microsoft products.

Pricing: Different modules and licensens offered. Sales Insight i.e. (€ 42,20/user/month)

Website: Dynamics.microsoft.com

9. Base CRM

Base is a CRM software that is ideal for companies looking to customise their sales pipelines. Users can make use of a sales tracking solution that lets you customise sales stages. You can add things like leads, collaborators and records to all your sales deals in the Sales Pipeline section. Base also offers real-time visual reporting via templates as well as integrations with social networks and other third party apps such as Zapier, MailChimp, Yesware and more.

Pricing: Starting from $45/User/Month

Website: www.getbase.com

10. Streak

Streak is a great CRM software for Gmail enthusiasts. Technically a browser plugin, Streak is great for smaller teams as they can work directly out of their Gmail inbox. This tool makes it very easy to track views, schedule emails, and send mass emails, as well as create separate email threads that cater to different teams (e.g. sales, HR, support, etc).

Pricing: From $49/user/month.

Website: www.streak.com

11. ConvergeHub

ConvergeHub is a cloud-based CRM software that is great for SMBs – especially considering the fact that these businesses don’t have to deal with multiple repositories, but rather one central platform. Additionally, users can store contact lists and design campaigns as well as manage all sales activities. ConvergeHub includes built-in SalesForce automation and marketing automation modules too.

Pricing: Starts from $9/user/month (Starter package) up to $59/user/month (Premium package).

Website: www.convergehub.com

12. SugarCRM

This CRM has a great solution for small businesses, called Sugar Professional. The platform offers customer experience solutions, creating a simple and consistent experience. Each user can customize and use this tool wherever and whenever. Sugar Shell helps you automate workflows and thanks to actionable intelligence you have the right intel for each customer interaction.

Pricing: Sugar Professional ( $40,- user/month, 10 user minimum)

Website: www.sugarcrm.com

13. vTiger CRM

vTiger is another all-in-one CRM software made for small businesses. This tool offers a great deal in terms of sales automation, email marketing and project / inventory management. They also offer web-to-CRM forms to help users capture relevant contact info as well as prioritise that info. Plus, all features have been improved based on the feedback of their customer base.

Pricing: Depends on the package you select (Sales CRM, Help Desk or All-In-One), but pricing can range anywhere from free to $30/user/month.

Website: www.vtiger.com

14. Nimble

Nimble CRM is a great CRM software for those of you looking to combine contacts, email and social media interactions (works great with Twitter) in one place. The interface is also very easy to use in that it provides you with a to-do list, shows you top / key deals and more.

It’s also got this cool ‘rules engine’ that helps Nimble predict relevant contacts & activities based on your user behaviour. Users can set reminders to Stay in Touch with certain users as well as mark certain communications as important to stay ahead of the game.

Pricing: Ranges from $9/user/month to $19/user/month.

Website: www.nimble.com

15. SuiteCRM

SuiteCRM is an open source CRM software that, based on its tools and functionalities, is surprisingly equipped to serve even enterprise-level businesses. This tool is completely customisable in that users can create their own business process models as well as create templated customer quotes, model sales pipelines, and set up automated actions. Note: some customisation options come with an extra fee.

Pricing: Not available

Website: www.suitecrm.com

Chew on this…

Now that you know more about the options you have in terms of CRM software for small businesses, it’s time to start assessing.

Some things you may want to ‘chew on’ before you make your decision include implementation and the technical assistance required, user minimums, usability, costs and of course, with the new GDPR in place – security features.

Source: Work Wise

As we mentioned previously in this article, integration options are a particularly important factor in that you can combine your CRM software with all of the tools in your present toolkit rather than having to import data manually – which can cost you a lot of time and energy.

Mopinion Feedback Analytics software works with several CRM software providers including SalesForce, HubSpot and Marketo.

Want to learn more about our integration options? Click here.